No. 1 – Newsletters Increase Customer Lifetime Value (LTV)
Every month you don’t communicate with your customers, the relationship value you’ve built will decrease.
No. 2 – Newsletters Help You Stay Top of Mind
We live in a world that is SO busy, most of us can’t even remember what we were doing at 2:15 p.m. three days ago.
No. 3 – It Is Easier to Increase Sales With Existing Customers Than It Is to Find New Customers.
By sending a monthly newsletter, you get the benefit of people being able to remember your name and, in turn, being more likely to do business with you again.
No. 4 – A Newsletter Will Build Your Expert/Celebrity Status.
In our culture, we have been conditioned to think of people who get published as experts or celebrities.
No. 5 – Newsletters Build Relationships
There are many ways to build a business relationship—one being to have one-on-one or one-on-many interactions with customers on a regular basis.
No. 6 – Newsletters Help Build Your Brand
As an added bonus, by publishing a monthly newsletter, you are getting many of the benefits of a brand in the mind of your customers.
No. 7 – Newsletters Have Staying Power
People don’t see the newsletter as an advertisement at all but instead as a publication, and you know what people do with publications? They keep them.
No. 8 – Newsletters Have Pass-Around Value
When you include valuable content in your newsletter, there’s always the opportunity for people to give your newsletter to friends, family members, or associates to read.
So, whether you want to do a digital email newsletter or direct mail, or even both, we are here to help you grow your business with your customer newsletter. You do what you do best and let us do the marketing. Call today (229) 546-5089 and find out how we can help you grow your business.
Andross Digital Marketing 4606 Hwy 37, Adel, Georgia, 31620